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How the 13-24 Drive In Hit Record Attendance in 2015

Posted by Parker Beauchamp on Feb 11, 2016


Drive-in theaters may be a nostalgic tradition—but with some innovative updates, the 13-24 Drive In has seen growth that would compete with the drive-in heyday of the 1950s. The theater reached record-breaking numbers this past summer — welcoming 20,742 guests, of which 7,689 were children

The theater also reached sky-high weekend attendance during the opening weekend of the popular children’s film, Minions, with 3,935 guests in attendance.

And families are not the only ones who can enjoy this American past-time. The drive-in is also a local hot spot for couples. In fact, the 13-24 Drive In was recently named the one of the “Most Romantic Getaways in Indiana in 2015” by Yahoo.

The Drive-In Today

When the movie theater was in jeopardy of closing its doors in 2011, INGUARD’s CEO, Parker Beauchamp joined forces with his wife Katie, parents and the Honeywell Foundation to keep movies reeling on the silver screen.

Since then, the 13-24 Drive In has undergone a variety of renovations (including a brand new digital projector and playground), and introduced a new summer feature called “Retro Reels” (which shows classic “throwback” films like Grease, E.T., and Top Gun) to continue entertaining the Wabash community. With swings, a dome climber and a yard for games, the drive-in has become an unforgettable weekend experience for local families.

Making Local Initiatives a Priority

Another family-favorite addition to the drive-in is INGUARD’s sponsorship of free admission for children ages 12 and under throughout the summer. To-date, INGUARD has sponsored the admission of 13,673 children at the 13-24 Drive In. 

This offering played a significant role in the 2015 attendance spikes and provided families an opportunity to make priceless memories.

The number of attendees last year far exceeds years past, which is exciting to see. As part of the patchwork that sustains the close-knit community of Wabash, the 13-24 Drive In is a place for families and couples to come together. We hope to see you when the drive-in reopens for the 2016 season!

Have you been to the 13-24 Drive In? Don’t forget to share your memories and pictures on Facebook and Twitter!

Image Credit: 13-24 Drive In

* This post has been edited to include up-to-date information and resources.

Topics: Community Investment