Editor's Note: This guest post was originally published on FTI Journal.
You see them on the street, in malls, in parks, in playgrounds, and sometimes—trampling on your front lawn.
They’re Pokémon GO players—people of all ages engaging in a fantastical scavenger hunt like the world has never seen. Armed with smartphones in hand and Google maps of their surroundings in lieu of treasure maps, they’re hunting after virtual creatures from Nintendo’s legendary Pokémon franchise that appear on their screens. The magnitude of the global phenomenon is staggering. Since launching on July 7, the game has been downloaded an estimated 100 million times in 72 countries and has generated $268 million in revenue.